Make high-impact internet investments

Internet business strategy is at the core of all our work. We want to help you achieve your mission. That’s why, before we get started developing technology solutions, we work with you to review and understand your goals and objectives. Then, together we can identify investments that will ensure maximum impact. We offer an array of options to help you make these important decisions.

Internet Business Strategy

We will help you reassess your current internet efforts and prioritize opportunities and initiatives to create maximum impact. Questions we can help you answer:

• Online Product Mix: What are you getting from your online offerings? What could you get in terms of membership, revenue, or influence?
• Baseline Performance Analysis: What is your current online service performance? How well are you currently meeting your goals and objectives online?
• Audience Analysis: Given your goals and objectives, which audiences should be your foci online and what are their wants and needs?
• Capabilities and Competition Review: What unique capabilities/assets of your organization can you leverage for online success? What threats, ideas, or partnership opportunities do competitor initiatives represent?
• Internet Trends Review: What online trends offer the greatest opportunities to better serve your audiences? Which represent threats?
• Initiative Prioritization: What new, innovative initiatives do the inputs above raise for you? Which are most likely to offer high impact at reasonable investment levels? What is the most efficient development phasing for them?

Detailed Performance Review

By reviewing key metrics such as site traffic, e-mail subscription levels, user satisfaction and usability guideline adherence, we will help you understand how your current internet initiatives have performed to date. This analysis will help guide your future internet initiatives.

Business Requirements Definition

Have you developed strategic plans and now need to better define them in preparation for development or for the release of a technology RFP? Forum One Communications will help you refine your ideas and define them on more detailed level that helps your developers and/or partners understand and respond to your needs.

Technology Implementation Strategy

Forum One Communications will review your existing strategy and your current technology environment and help you understand what technology infrastructure investment you need to make in order to support your plans. We will recommend procurement priorities, options and trade-offs, and will help you think about related staffing and process needs.

Organizational Design

You have the right plan and are making the right investments. You want to ensure that your organization is structured to take advantage of the tools and not waste your investment. This is a critical aspect for project success, and it often gets overlooked. Forum One Communications has been through over 300 technology projects and will help optimize your organizational design to maximize your investment return. We will help you think about new staffing and training, internet service governance, barriers to adoption and change and leadership support requirements.

Site Marketing

Forum One Communications will help you leverage low-cost, high impact tools and practices that increase new traffic to your site.