Online success requires user-centric design

Regardless of whether you have already designed and implemented internet tools and services – or are just beginning to plan – we can help you create an optimal user experience for your target audiences. We use a variety of analytical tools to help us understand the needs of your audiences then work with our team of information architects and graphic designers to build a user-friendly, high-impact interface.

Audience Analysis

Who is your audience? That depends on what you are trying to achieve. How will you succeed? That depends on what your audience needs. We call it “mission driven and user-centric.” We will help you identify and define your core audiences, and how you can serve them in a way they value and you need.

• Audience definition
• Audience prioritization
• User personas
• User surveys/interviews
• Site usage analysis

Information Architecture

Just as every building needs blueprints before construction, every web site needs careful planning before implementation. What sections need to be present? How will users move about the site? How should you present the information on each page? We will help you plan your web site.

• Site mapping
• Navigation design
• Wireframes
• Search results design

Graphic Design

How your web site looks is a direct reflection of your organization. We will help you define the visual language for your site to communicate with your users through clean, usable and appealing designs.

• Design discovery
• Design mockups
• Style guides

Usability Audits

Providing an optimal experience for the user is key to ensuring return visits. We will identify weakness in critical user tasks across your site, and help you design a more user-centric interface and user experience.

• Expert usability review
• Usability testing
• Accessibility requirements compliance